Get Your First 100 Customers with Ultra Targeted Marketing Tactics

Playbook is a tool built for indie hackers and solopreneurs to help them acquire their first 100 customers. It generates around 80 super bespoke and niche marketing tactics (specific for your product and audience) to get your side project off the ground.

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Free to start. No credit card required.

You shipped the code. Where are the users?

You spent 3 months polishing your stack. You refactored the codebase twice. You finally launched on Product Hunt, got your 50 upvotes... and then the traffic died 24 hours later.

Now you're staring at Stripe, seeing $0 MRR, and thinking maybe you just need to add one more feature.

Most developers try to solve a marketing problem with more code. Or worse:

The "Shout into the Void" Strategy

You tweet "I built this!" to your 40 followers and get 2 likes (one is your mom).

The "Spammy Salesman" Approach

You cold DM people on LinkedIn, feel physically ill doing it, and retreat back to your IDE.

The "Silver Bullet" Trap

You buy a $200 course on "Personal Branding" that tells you to post 5 threads a day. You don't have time for that.

The Result? Another project abandoned in the "side project graveyard."

How It Works

Stop guessing your marketing. Tell Playbook what you built and who it's for. Get back exactly what to do — no fluff, just tactics.

1. Describe Your Product

Tell us what you built and who it's for. (e.g., "A habit tracker for remote workers").

2. Get Your Playbook

We generate around 80 tactics: subreddits to post in, newsletters to pitch, tools to build, influencers to contact and more!

3. Execute

Each tactic has step-by-step instructions. No guesswork. Just do the thing.

Around 80 Tactics Across 6 Proven Channels

Your playbook organizes tactics into 6 marketing channels — each tailored to your product and audience. Explore what you'll get in each:

Borrow Trust

Partner with niche creators (1k-100k followers) who've built trust with your exact audience. Affordable and high-engagement.

For each influencer tactic, you'll get:

☑ Why this influencer's audience matches your product ☑ Exact contact method (handle, email, or where to find it) ☑ Step-by-step partnership guide ☑ Ready-to-send outreach message personalized to their content

Get Eyes on Day One

Launch on platforms where early adopters actively hunt for new products. We find the niche directories for your audience.

For each launch platform, you'll get:

☑ Direct link to submit your product ☑ Multi-step, platform-specific pre-launch checklist ☑ 2-3 hook variations tailored to this platform's style ☑ Ready-to-use launch post template for your product

Rent Attention Cheaply

Sponsor the newsletters, podcasts, and communities your ideal customers already follow — the hidden gems, not the obvious picks.

For each sponsorship opportunity, you'll get:

☑ How to sponsor (Passionfroot, email, or sponsor page link) ☑ 1-2 ad copy variations with headline, body, and CTA ☑ Copy matched to this specific audience's tone

Find Your People (Without Getting Banned)

Join the Slack groups, Discords, and forums where your audience hangs out. Help first, build credibility, then mention your product.

For each community tactic, you'll get:

☑ Community link, rules, and tone/format norms ☑ Step-by-step guide to build credibility ☑ 2-3 copy-paste comment templates that add genuine value ☑ Post template that establishes expertise naturally

Code Your Way to Customers

Build a free tool that solves one slice of your audience's problem. Pull in high-intent traffic.

For each tool idea, you'll get:

☑ MVP scope: exact inputs, outputs, and what to leave out ☑ Copy-paste AI prompt to generate a full PRD for the tool ☑ Lead capture strategy with ready-to-use form copy

Do Things That Don't Scale

High-touch, founder-led tactics: personal DMs, 1:1 onboarding, handwritten notes. They don't scale. That's the point.

For each growth hack, you'll get:

☑ Why this tactic works for your specific product ☑ Step-by-step execution with copy-paste actions ☑ Copy-paste AI prompt to generate more variations at scale

What Users Are Saying

"This is really helpful with some easy and clear paths how to find users. Super helpful!"
@sanderdesnaijer

One Payment. Forever Access.

No subscriptions eating into your runway. Pay once, own your playbook forever.

$29 one-time

Unlock your full playbook

  • Around 80 tactics across all 6 marketing channels
  • Step-by-step execution guides for each tactic
  • Lifetime access — no recurring fees
Get Started & Try For Free

Try before you buy

Generate a free sample with around 10 tactics from one channel. Upgrade anytime to unlock everything.

30-day money-back guarantee. No questions asked.

Frequently Asked Questions

Yes — in fact, it's better if you use this before you launch. The "Product Launch Sites" and "Engineering as Marketing" categories are designed to help you build a waitlist before you write the first line of code.

ChatGPT will tell you to "post in relevant subreddits" and "consider newsletter sponsorships." Helpful in theory, useless in practice. You still have to find the subreddits, research the newsletters, and figure out what to actually say.

Playbook uses sophisticated, purpose-built prompts designed specifically for SaaS marketing. These prompts are tuned to generate specific, actionable tactics — not generic advice. You get concrete suggestions with step-by-step instructions, not vague recommendations you have to figure out yourself.

We've generated tactics for everything from "SaaS for beekeepers" to "compliance software for dentists." If there's an audience for your product online, Playbook will find where they hang out.

No. You pay once, you own the tactics forever. No monthly fees eating into your runway.

No. You still have to do the work. Playbook gives you the map and the compass, but you have to walk the path. If you're looking for a "push button, get money" tool, this isn't it.

Your first 100 customers are waiting.

Stop over-engineering the backend. Start engineering your growth.

Get Started & Try For Free